Fight for the customer: Why customer obsession matters

Who is software written for? Customers! Successful software projects put customers first, which requires customer obsession throughout the entire software development lifecycle. It takes time and effort to establish a customer obsessed mindset, but it will pay dividends in the long run and serve to benefit your product. This session will explore why you should invest the time to become customer obsessed and provide some concrete examples of what customer obsession looks like.